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Laying down on the job makes man a Fortune
(PRWEB) March 16, 2001
When most employees caught napping at work will get a serious reprimand or even fired, David Fairley discovered
the perfect career to lay down and relax while making money. The self proclaimed Hammock King, began importing
and selling hammocks 10 years ago primarily at trade fairs and shopping malls. The secret of his sales success was
lying down and demonstrating the comfortable attributes of his hand-woven hammocks. “This technique was
irresistible to curious onlookers” says Fairley. “Inevitably, they would want to demo the hammock themselves and
then I had them hooked.” With the evolution and revolution of the internet, most sales are now made online at his
website , http://www.hammocks.com , which offers the largest selection of hammocks and hammock accessories on the
web. Fairley says he is able to provide 10 times the amount of information and product selection to his customers via
the website than was ever possible in the portable fair booths. The website offers a huge gallery of customer
testimonials and their accompanying photos that help convince prospective consumers. There is also valuable
information on how to choose the right hammock for your needs, the history of hammocks, camping & sailing with
hammocks , how to make your own traditional style hammock for the do-it-your-self types, and even an informative
calendar, The Hammock Sutra , for the adventurous!
Hammock sales have been exploding since the inception of the website, http://www.hammocks.com , with sales increasing
300 % per year for the last 3 years. Fairley attributes the incredible power of niche marketing the internet affords
small business for his companies growing success. “Most people search for the item they specifically want, rather
than browse like they might in a mall for ideas” says this hammock expert. When surfers come to hammocks.com
they are usually very well qualified and motivated consumers specifically searching for a hammock”.
Customers who purchase online are automatically entered into a draw for a trip for two to Mexico at the end of the
year. Even if they don’t buy, visitors are eligible to enter the monthly Free hammock draw contest .
While the hammock king admits he is lying around on the job less these days, on a warm afternoon you will find
him out on his deck in his king size Mayan hammock with his laptop computer answering emails. When he needs to
take a quick nap during a busy day to rejuvenate, or to just brain-storm new ideas, his home office is equipped with
hooks imbedded into the wall studs which his family size Brazilian cloth hammock easily attaches to. “It’s tough
work , but someone’s got to do it”
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